CONTACT:
Analese Bell, Public Relations
JJ COLE COLLECTIONS
800.987.6828
abell@jjcoleusa.com
www.jjcolecollections.com
JJ COLE COLLECTIONS ACQUIRES FLEURVILLE
Exciting Development for Two Fashion Forward Companies
LOGAN, Utah (October 6, 2009) – JJ COLE COLLECTIONS is pleased to announce the asset acquisition of Fleurville, Inc.
“Fleurville has a fantastic brand, history, and reputation of quality bags,” said JJ COLE CEO Jeremy White. “Through the acquisition of Fleurville, JJ COLE will be able to execute a multi-brand strategy to provide our customers with a wider product offering.”
Fleurville has designed and manufactured such celebrated bags as the Mothership, Sling Tote, and the Lexie Tote. Recognized as one of the environmental leaders in parenting products, Fleurville was one of the first PVC-free companies and has recently launched the use of special fabric treatments to decrease the impact of these products on our resources.
Both the JJ COLE and Fleurville brands are focused on providing parents with products that epitomize utility and convenience, while embracing fashion and style. JJ COLE products are available in more than 1,500 stores nationwide as well as through major retail web sites.
JJ COLE plans to continue the Fleurville range of products. Customers can expect the same high quality Fleurville bags and continued customer support they have come to expect. JJ COLE will also apply its model of constant innovation to the Fleurville line, expanding the range of products over time.
About JJ COLE COLLECTIONS:
JJ COLE COLLECTIONS has achieved phenomenal growth by providing the industry's top retailers with products that resonate with today's parent, including the ever-popular BundleMe, which has changed the bunting market in the industry. The young and progressive team at JJ COLE continues to make their mark and gain popularity by consistently reaching out to parents to deliver their needs and wants through products that allow them to express their personal style.
EGM & Company served as exclusive financial advisor to Fleurville in connection with the transaction.
